We've always been so impressed with Will's watch reviews—of our timepieces and of other brands. He always puts so much thought and effort in everything he does and it shows! Thanks Will! Continue reading

Looking for a YouTube review of the Humboldt GMT? Well, here ya go! We loaned Mark, founder of the Average Bros YouTube channel, a white dial Humboldt GMT for a few weeks and he's just uploaded a super comprehensive, detailed and thoughtful review. Click through to watch it and find out my favorite quote...! Continue reading

I was super excited about this interview...not only because I got to chat with my buddy Felix Scholz but also because I think the conversation about "Swiss Made" is necessary. It's a bold stance, but I personally don't think "Swiss Made" is the end all be all. Read more to find out why! Continue reading

Nora Taylor, a born-and-bred Chicagoan and Deputy Editor at Hodinkee laid out a great article with lists of watch shops, restaurants, and things to do while visiting the Windy City.

We were honored to mentioned as the "home team" watch brand! 

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Chase sat down with James Stacey and Jason Heaton, the brains behind the legendary podcast The Grey NATO, to chat about everything from the Subaru Outback to the current state of the watch industry. Click through to keep reading and listen to the podcast! Continue reading

We had a blast at the Worn & Wound Windup Chicago watch fair! We put together a nice little video recap of the weekend including scenes from the Humboldt Seven Year launch. Check it out! Continue reading

Two major surprises happened over the last few months. 

The first was seeing Logan's name pop up in an order for a new Humboldt GMT. The second surprise, having the Humboldt GMT listed, front row and center, on Hodinkee's list of summer watches most worn by employees.

Click through the learn more!

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We were mentioned as one of the top ten "micro-brands" that are pushing the industry forward! Wow. What. An. Honor. Click through to read more! Continue reading

Just received word from an Owner (Hi Mawuli!) that our good friend and long time supporter, Eric Wind, gave us a great shout out during is interview with Thomas over at Chrono24. 

Click through to read more and follow the link!

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One of the greatest things about Windup are the people. Getting to meet new folks, see old friends again or finally chat face to face with fellow watch lovers after years of digital communications. 

Mark, the founder of Average Bros Youtube channel, was one of those guys. We'd been chatting back and forth for years about watches, reviews and parenthood so it was great to finally meet him in person.

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